Now is almost the end of January and it is time to take a look at online marketing trends for 2013. I have collected online marketing trends 2013 from different sources. After going through them, I have selected four trends that you should pay attention to if you want to make serious money online in 2013.
1. Email marketing and list building
The old-school email marketing has been used for more than a decade. It is still a cost- effective way of driving sales. According to the Direct Marketing Association, email marketing outperforms social-media advertising three to one when measured by sales per dollar spent. In 2013, Email marketing is the focus for big retailers as well as online marketers. Because of that, building your mailing list is also the focus in 2013.
Social Media Examiner points out “that the trend is NOT overtly encouraging people to follow you on Twitter, Pinterest, Facebook, etc., on your website, but instead making sure folks subscribe via email.”
2. Content marketing
Content marketing is a marketing method using content creation and content sharing to attract and engage highly targeted potential customers. The content can be in different forms such as blog, image, video, eBook, webinars, etc. The purpose is to drive the profitable customer action.
Social Media Examiner predicts that content marketing is the new social media marketing.
Brands will realize that with unprecedented clutter coming from both people and brands, the need for beautiful and engaging content is greater than ever. In B2B, content marketing has already taken center stage with white papers, ebooks, webinars, infographics and articles.
If you website has little content, it is time to create quality engaging content on a regular basis.
3. Social media marketing
If you still think “social media doesn’t work.” This is bound to change in 2013. In AdChanger’s top online marketing trends for 2013, the prediction is that “marketers are finally beginning to understand that the value of a social click goes far beyond the initial purchase. It is about building relationships with customers and also gaining access to larger audiences via the inherent viral nature of social networks.”
4. Mobile marketing
Experts estimate that there are more than 6 billion mobile phone subscriptions in the world. In Online Marketing Trends 2013, InternetBusinessInnerCircle.com predicts the following about mobile marketing:
In this form of marketing, advertisers focus on tailoring their strategies to the unique features of mobile devices. Having a “mobile” version of a website will enable people to visit the website from their phones. Mobile marketers also make use of text message advertising campaigns and may also focus on creating mobile apps for their company or website so that they will be more accessible or useful for their customers.
These are some of major online marketing trends in 2013 you should pay attention to. Hope it will help you plan well and make 2013 the best year ever. For information on online business opportunities and marketing updates, please join our mailing list.