As an Internet marketer or business owner, you probably wonder what the Internet Marketing trends of 2012 are. What worked last year may not work this year. You want to have a clear picture of the future in order to position well. Though different sources may have different predictions, here are several Internet Marketing trends of 2012 (from Yahoo.com) that are common and you should pay attention to:
Mobile Marketing Grows Up. Mobile marketing will continue to grow at an amazing rate. Customers are now using mobile search to do their shopping, especially for local products and services. As a result, mobile optimized websites are going to be a necessity for your success. 71% of users search after seeing mobile ad, 53% purchase due to mobile search and 90% of mobile search results in action.
The Rise of Local Search Marketing. Local search and Google Local in particular will be more important than ever. Google will continue to make local results a more crucial component of its search algorithm. As a result of so many mobile users looking for local products and services, mobile and local are intertwined. Thus, a new marketing strategy called “MoLo.” There are 4 Billion local searches on Google per month, 61% of all local searches result in a purchase, and 55% of consumers use their mobile device to buy local products/services.
Social Media Merges With Search. Google+, the search giant’s new social network, will impact search engine rankings. As a result, Google+ is going to be a key part of your company’s SEO strategy in 2012. Overall, social engagement across all platforms is important for a balanced SEO campaign.
Video Content Matters. Video is more important as the web moves mobile and becomes more interactive. Videos are now a bigger part of Google’s search results as Google learns to index video content. Videos account for 50% of all online traffic as of January 2012. Not only do videos boost your company’s visibility, but they promote engagement. Customers exposed to videos are 437% more likely to engage your brand.
Actually you might have heard of some discussions about the above in 2011. Here they come in 2012 ! You should switch your Internet Marketing effort to them in order to be ahead of the game.
Besides, you also need to pay attention to the content marketing. Because Google Panda favors fresh original content and your customers need to be educated and well-informed before they make a buying decision. How to create fresh and original content efficiently? Content curation may be the answer.
What do you think of these Internet Marketing trends of 2012? I’d love to have your comment.
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